An effective Landing page design makes smart use of color and eye-catching images. Certain button colors such as red or green are said to increase landing page conversions.
Make sure that there is a strong contrast between your button color and your background. There are many different button attributes should test to ensure a simple effective.
For Example :
- landing page test color.
- size to discover the most effective landing page layout.
Be sure to maintain a clean page with obvious, natural navigation and no distractions.
A simple effective landing page provides all the necessary information needed to encourage visitors to convert, but nothing extra.
Too much info can overwhelm visitors, so keep it simple and provide only the essential information that will guide visitors down the funnel.
The info do put front and center should be easily scan-able good landing page copy uses bullet points to explain details when possible.
Use Header to Broadcast Offer Value:
A simple effective landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms.
The landing page headline and subheadings provide a key opportunity to promote the value of your offer.
Most effective landing pages confirm the offer with the headline and use the sub-heading for further explanation of the offerror to share the value proposition.
For example :
Some landing pages choose to push their value proposition to the main headline and use the sub-heading to discuss the actual software or offer.
Don’t forget, you have about 8 seconds to convince users your offer is worth pursuing.
So it’s absolutely essential that offer and value proposition is clear and convincing.
Good landing pages make abundant use of trust signals, which can indicate to visitors that their offer and brand are trustworthy.
Trust signals can take a number of different forms testimonials are a classic form of trust signal.
Capitalizing on word-of-mouth to reassure visitors with endorsements from past clients or customers.
This can also be done with like counters, which push a more subtle form of endorsement through Likes and +1s from various social media sites.
Make Your Page User Friendly:
These days it’s essential that simple effective landing page can easily be navigated on mobile devices, as nearly 30% of all web activity comes from mobile.
It’s been shown that having a mobile-friendly website can even double your conversions.
Your landing page should look and feel great on mobile devices easy to navigate, fast loading, and ultra clickable.
If you want to learn more about making your landing page mobile-ready, check out our guide to creating user-friendly websites.
Keep Your Forms Short:
When a user visits website, naturally as an online marketer you want to collect as much data as you can from them.
However, when it comes to creating a good landing page, less is more. It is extremely important that make users fill out a few form fields as possible.
The more fields you ask a visitor to enter, the less chance you have of them filling out the form and completing the desired conversion.
If your conversion requires a form, only ask the essentials of what you need. Remember, you can always ask for more info on the thank you page.