Creating an amazing product landing pages is not a rocket science. A landing page should not only LOOK GOOD, but it should give customers what they want. So, creating an effective landing page for your target audience requires some research.
There is no single standard or ‘one size fits all’ formula for an effective landing page, it can be as different as people visiting your web page.
Though there is a huge potential for variation, there are several characteristics that remain common in most of the effective product landing pages.
What Is a Landing Page?
A landing page, sometimes known as a “lead capture page”, “static page”, or a “destination page”, is a web page a visitor arrive at on your website after clicking on a search engine optimized search result or any online advertisement.
A landing page can be your homepage, or another page. The goal of a product landing page is to increase conversion rates to reach your marketing goals.
Before creating your Landing Page
Before creating your landing page,you must know,
- Your goal:You first need to figure out your goal. What do you want to achieve? Either You want to promote a product? Or grow your email list?
- Your competitors:You need to see who you are competing against and how successful they are? And then make your strategies accordingly.
- Your audience:Figure out your target audience and their requirements. The better you understand your audience the more you cater their needs.
Creating an Awesome product landing page
Following are the few elements that will help you to create awesome product landing page.
A Powerful Headline
A headline is the first text your visitors see. It should be
- Easy to understand
- To the point.
Next in line are the sub headings, they can be a little more elaborate than the headings.
You can use your headings to indicate the visitors what is being offered and can use the subheadings to further explain your offer.
If the headline makes the visitor look, then the subheading should make them stay.
A subheading can go into slightly more depth and detail than the main headline.
Photos can provide better and immediate engagements with your products as compared to text. Because, the brain processes images faster than text.
The pictures you select for your landing page must be
- High quality pictures to show the best side of your product.
- Relevant to your product or service.
After all, images are the first thing that a visitor process and they leave a lasting impression of your brand and you need that impression to be a good one.
Landing pages differ from website homepages, they present focused and discrete content to the visitors.
Your landing page must be easy and compelling for your target audience.