In a rapidly evolving world, technological advancements are increasing exponentially. Among-st many things, this has led to the age of social media. Social platforms such as Facebook, Twitter and Instagram have gained a lot of popularity and this has also impacted how businesses, both big and small, market their products/services, and social media integration for website.
Previously, websites for businesses had minimum information and hardly any interactive options. Nowadays they have a plethora of fancy options including a lot of options relating to social media marketing.
Many businesses underestimate the importance of social media and restrict it to sharing options on their websites. This can be quite beneficial; however advantages of social media integration for websites go far beyond this.
Many businesses do use social media as a primary marketing tool today. However the use of its integration in their websites is undermined. This results in lesser engagements and ultimately fewer clients for the businesses hampering sales and business goodwill.
There are many strategies with which social media integration for websites can improve.
Add Social Channels on your website’s Home Page
This is one of the most common methods of improving the relation between social media and your business` website. If you are already active on social media, you website can portrait all the spicy stuff on its home page.
This may include discount offers, attractive images and your
recent activities on these accounts. This not only makes your
website look more authentic but also makes the users feel
comfortable as they are free to surf the social media accounts
of your business and get a lot of insight.
Make everything on you website Share-able!
This is another factor which can help you garner more engagements and eventually increase your clients. You can add share buttons on both your blog pages and also on product pages to make it easier for customers to engage on your website.
Furthermore by adding share button on your website also makes it easier for users to share the stuff they like directly from your website to their social media channel. This not only promotes consumer sovereignty but also increases your content’s readers.
There are other benefits of integrating social media with your website. You can allow clients to log in with different social media accounts to increase usability and to provide them with easier log in as many users are not comfortable in providing their email, finding it hectic.
Apart from this it can help in cheap yet effective marketing. Also many small businesses have grown their customer base by using social media integration extensively.
Therefore social media integration plays a significant role nowadays in helping businesses increase their clients. On the other hand, it is easier for clients to interact with websites through social media and have a merged yet one of a kind experience.
100dollarwebs.com takes social media integration very seriously as we sincerely believe that it can aid a lot of businesses to gain more customers. Hence we strive to make sure our clients benefit from it as much as they can.