Can you recall the shrunken version of a desktop site on your phone? It was likely not an optimal experience! This is one of the reasons why responsive web design is important!
What Is Responsive Web Design?
Responsive web design (RWD) is an approach to web design that makes web pages work well on a variety of devices and window or screen sizes.
Content, design and performance are necessary across all devices to ensure usability and satisfaction.
Responsive Web Design is to automatically resize, hide, shrink, or enlarge, a website, to make it look good on all devices (desktops, tablets, and phones)
Your website needs to be user-friendly on a smartphone and to achieve this it must include mobile design elements such as:
- readable text without requiring zoom,
- adequate space for tap targets,
- and no horizontal scrolling.
Why do I need a responsive website?
Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic.
Today, most people are using their mobile devices to browse and search on the web. So here are few reasons, why does your website need to be responsive.
1. Recommended by Google
Google not only recommends Responsive Web Design (R.W.D) as the best way to target mobile and tablet users, but also boost the ratings of sites that are mobile friendly if the search was made from a mobile device
2. Works on Multiple Devices
In today’s Uber mobile world, a responsive website design provides a great user experience across multiple devices.
A Responsive design ensures that whether the content is viewed on a phone, tablet, or desktop computer, the website will remain user-friendly, which is ultimately the most important feature of any website.
A responsive website design adjusts depending on the device they are being displayed on.
3. Positive User Experience
Positive user experience assures more traffic and purchases on your website. If a user does not get to see, what they are looking for on your web, they might switch to another website.
4. Preferred for S.E.O
Typically, Responsive Websites perform better and are easier to maintain. Also saves you from the extra trouble of having a separate mobile site.
5. Combat a High Bounce Rate
If the website doesn’t function well on mobile devices, they will suffer a high bounce rate, and this will ultimately lead to a drop-in raking. which is why we don’t see mobile versions of sites ranked high. But with RWD there is no more compromising on your ranking and the content you choose to display.
6. Keeps track of your visitors.
You can track who visits your website and can improve the targeting for your target audience.
7. Responsive Design saves you money.
Having a single good complicated responsive web design is economical rather than multiple simpler sites.
A good, complicated responsive web design can be expensive (Unless you use 100dollarsweb that enables you to get your own responsive web design starting only at $100) but once published, it is easier to maintain.